Built by shooters. Backed by purpose.
The Pew Lifestyle was built by two hearts, one mission, and a whole lot of funky firepower.
Co-founded by Jack and Elaina Shepard, The Pew Lifestyle blends sharp training, precision, and retro flavor into one unforgettable brand. Jack, a Marine Corps veteran with a decade of service in counterintelligence and a background in product design, brings the grit and innovation. Elaina, his wife, partner, and the eye behind the lens, brings the soul — with a passion for no-nonsense training and capturing the essence of what we do with every frame.
What started as Jack’s obsession with gear, training, and a passion for design, turned into a full-blown lifestyle movement — with Elaina shaping every step alongside him. Her drive to make training approachable, especially for women, and her creative vision behind the camera have made The Pew Lifestyle what it is today: sharp, effective, and unapologetically fun.
With a vibe inspired by the bold styles of the ‘70s and ‘80s, we’re here to help you train smart, gear up, and live the shooting life with confidence — and maybe a few throwback vibes while you’re at it.
Because at the end of the day, this isn’t just about hitting the target. It’s about the journey.
About Us
It’s All About Skill, Style, and the Standard You Set
Welcome to The Pew Lifestyle, where practicality meets funky 70s/80s-inspired flair. We’re all about making training fun, gear honest, and the shooting life stylish. Born from a love of action and a passion for precision, we’ve built a community that’s as dedicated to training smart as it is to having a blast while doing it.
Our mission is simple: provide top-tier training content, brutally honest gear reviews, and next-level products that keep you sharp, prepared, and looking good. Whether you’re hitting the range, testing out the latest gear, or just showing off your 2A style, The Pew Lifestyle is here to keep things real, relevant, and a little retro.
At the heart of everything we do is a love for the craft, a respect for precision, and the desire to make training enjoyable for everyone—whether you're a pro or just starting out. So grab your gear, dial in your sights, and join us as we train hard, laugh harder, and live The Pew Lifestyle every day.
Train Smart, Suck Less, and look damn good doing it.
Where to Find Us
We’re based in the heart of Wisconsin—but don’t go punching an address into your GPS just yet. The Pew Lifestyle doesn’t live in a storefront. You’ll find us on the range, behind the lens, at events, and in the gear bags of folks who train with purpose. Want to link up, collab, or see our work in action? Follow us online, catch us at local shoots, or drop a line. We’re out here—living it, repping it, and making it look good.
Command and Control
Wisconsin, USA
Contact Us
Hit us with your best shot
Got a question, collab idea, or just wanna talk gear? Drop it below—we’ll hit you back faster than a double tap.
FAQ
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What does "The Pew Lifestyle" even mean?It’s not just about firearms—it’s about living with purpose, training with intention, and doing it all with a little style. We don’t just shoot. We show up.
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Do your shirt increase accuracy?Not officially. But look good, feel good, shoot good—right? We’re not saying it’s science, but we’re also not not saying it.
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What if I wear your shirts but don't actually train?Then you’re part of the problem. Just kidding (kind of). You’re still welcome here—but maybe scan that QR code and hit a few reps. We’ll all sleep better.
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Will your Fusion Target make me a better shooter?Only if you actually use it. Hanging it up and admiring it won’t improve your splits. (But it will look great on your wall.)
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Can we carry your products at our range or retail store?Heck yes. We love partnering with shops, instructors, and ranges. Drop us a line through the contact form and let’s talk wholesale or collabs.